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This case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pants. This successful and authentic social media marketing campaign resulted in increased sales for vineyard vines and influencer status for the members of The Brotherhood. At the end of the campaign, the vineyard vines marketing team is left debating how to grow its social media presence through partnerships. The case has been used as part of a social media marketing course and would be effective in any undergraduate- or graduate-level marketing course.

Becoming a mother is a significant transition in adult development. For women who wanted to have children but found themselves unable to do so, life without the fulfilment of motherhood can affect meaning-making in everyday life. Although increasing numbers of studies concerning childlessness have been carried out, much of this research has tended to focus on infertility and issues around fertility treatments. Little is known, however, about the psychological impact childlessness can have on women in midlife and how they experience the absence of children. The aim of this chapter is to offer readers an overview of psychological understanding in current research trends by reviewing papers that focus on women in midlife who are involuntarily childless. Findings from the 40 most relevant papers will be discussed under one of four key features: (1) psychological distress: medical consequences of infertility, (2) childlessness: life-span perspectives, (3) involuntary childlessness: psychosocial perspectives and (4) coping: ways of building resilience. The findings point to the dominance of quantitative approaches in researching infertility, while confirming that little has been carried out that looks at lived experience of involuntary childlessness. I hope the findings shown here will point to the necessity of psychological research applying qualitative experiential approaches that can facilitate a deeper understanding of women facing this challenge.

The chapter revisits and updates an earlier analysis to assess the extent to which sociological social psychology’s treatment of race has changed since 2000, and evaluates the degree to which issues of intersectionality and sexuality are engaged in social psychological scholarship.

The chapter provides a content analysis of articles published between 2000 and 2012 in Social Psychology Quarterly, a leading journal in sociological social psychology, and of chapters published in two influential handbooks in social psychology.

It documents a notable increase in the percentage of articles in Social Psychology Quarterly in which race/ethnicity is referred to, included in the analysis, or seriously engaged. Patterns vary by methodological approach used in these articles. Social psychological attention to intersectionality and sexuality, as measured by the percentage of articles that broach these topics, is minimal.

This chapter restricts its analysis to the leading journal in sociological social psychology, but still demonstrates that there is potential for greater movement toward the incorporation of race/ethnicity, intersectionality, and sexuality in social psychological scholarship.

It calls attention to core topics in sociology that would benefit from greater scholarly engagement by social psychologists.

The article presents a methodology that can be used to analyze data from the transaction log of EBSCO Discovery Service searches recorded in Google Analytics. It explains the steps to follow for exporting the data, analyzing the data, and recreating searches. The article provides suggestions to improve the quality of research on the topic. It also includes advice to vendors on improving the quality of transaction log software.

Case study

Although Google Analytics can be used to study transaction logs accurately, vendors still need to improve the functionality so librarians can gain the most benefit from it.

The research is applicable to the usage of Google Analytics with EBSCO Discovery Service.

The steps presented in the article can be followed as a step-by-step guide to repeating the study at other institutions.

The methodology in this article can be used to assess how library instruction can be improved.

This article provides a detailed description of a transaction log analysis process that other articles have not previously described. This includes a description of a methodology for accurately calculating statistics from Google Analytics data and provides steps for recreating accurate searches from data recorded in Google Analytics.

The 2008/2009 World Financial Crisis underlined the importance of social responsibility for the sustainable functioning of economic markets. Heralding an age of novel heterodox economic thinking, the call for integrating social facets into mainstream economic models has reached unprecedented momentum. Financial Social Responsibility bridges the finance world with society in socially conscientious investments. Socially Responsible Investment (SRI) integrates corporate social responsibility in investment choices. In the aftermath of the 2008/2009 World Financial Crisis, SRI is an idea whose time has come. Socially conscientious asset allocation styles add to expected yield and volatility of securities social, environmental, and institutional considerations. In screenings, shareholder advocacy, community investing, social venture capital funding and political divestiture, socially conscientious investors hone their interest to align financial profit maximization strategies with social concerns. In a long history of classic finance theory having blacked out moral and ethical considerations of investment decision making, our knowledge of socio-economic motives for SRI is limited. Apart from economic profitability calculus and strategic leadership advantages, this paper sheds light on socio-psychological motives underlying SRI. Altruism, need for innovation and entrepreneurial zest alongside utility derived from social status enhancement prospects and transparency may steer investors’ social conscientiousness. Self-enhancement and social expression of future-oriented SRI options may supplement profit maximization goals. Theoretically introducing potential SRI motives serves as a first step toward an empirical validation of Financial Social Responsibility to improve the interplay of financial markets and the real economy. The pursuit of crisis-robust and sustainable financial markets through strengthened Financial Social Responsibility targets at creating lasting societal value for this generation and the following.

The purpose of this paper is to develop a measurement scale to assess over‐the‐road commercial motor vehicle operators' attitudes toward safety regulations.

A literature review of the current USA motor carrier safety literature and general safety literature is conducted to determine the existence of a construct and measurement scale suitable for assessing truck drivers' attitudes toward regulations. As no existing construct is found, a new construct needs to be developed. A rigorous construct development process is conducted to establish the content domain, reliability, and validity of a new construct to measure truck drivers' regulatory attitudes.

The results of this paper shows a reliable and valid construct to measure truck drivers' perceptions of the general attitude, effectiveness, and enforcement of safety regulations.

This effort is the initial construct development process and use of the construct in theory testing studies is necessary.

The regulatory attitude construct is developed in support of a larger investigation into the behavioral aspects of truck driver safety. The broader study seeks to inform theory and practice as to how the trucking industry's regulatory environment influences truck drivers' safety‐related decisions and behaviors. By identifying the impact of the regulatory environment, safety program managers should be able to direct their educational and training efforts to influence factors that will result in better decisions and safer driving behaviors.

This construct development process marks the first attempt to comprehensively measure truck drivers' attitudes toward safety regulations.

The purpose of this paper is to determine whether or not early, mid, late career stage truck drivers view the safety regulations differently and how drivers’ regulatory attitudes influence their compliance attitudes and intentions.

This survey study is designed to evaluate the differences in truck drivers’ attitudes toward safety regulations across career stages. Moreover, the study applies ordinary least squares path analysis to determine the influence of drivers’ regulatory attitudes on compliance attitudes and intentions.

Results revealed that drivers in early and late career stages harbor different perceptions of the burden safety regulations place on driving operations, the effectiveness of driver-focused safety regulations in maintaining road safety, and the acceptability of certain unsafe acts. Moreover, drivers’ attitudes toward regulations directly and indirectly influenced compliance attitudes and intentions.

The participant sample was taken from employees of four large motor carriers operating refrigerated and dry box trailers over the road in interstate commerce. While the sample is roughly representative of this segment, the authors recommend caution in generalizing the findings across the diverse US trucking industry as a whole.

Findings suggest that motor carrier management should tailor safety and regulatory familiarization training across career stages. Moreover, carriers should provide targeted communication regarding the effectiveness of regulations and impact of regulations on driving operations in order to alleviate drivers’ negative attitudes toward regulations where possible.

This study marks the first application of career stage theory to the motor carrier safety context. This study also provides further evidence as to the efficacy of drivers’ attitudes toward safety regulations in predicting drivers’ compliance attitudes and intentions. A better understanding of these phenomena may lead to improved compliance and safety.

Recent research implies that leader performance may be enhanced by mindfulness. The purpose of this paper is to present findings that help clarify the process of behavioral development that may be involved, as well as contributing to a better understanding of why leaders attribute improved effectiveness to mindfulness.

Data were collected through 42 modified behavioral-event interviews with senior organizational leaders from ten countries. Data analysis was performed using qualitative analysis techniques, and the emotional and social competency inventory (ESCI).

Mindfulness is perceived by practitioners as significantly influencing the development of behaviors, and changes to awareness, that they link to improved leadership effectiveness. Mindfulness is also perceived as enhancing cognitive function, and may contribute to the development of emotional intelligence competencies linked to increased leadership performance.

The results have potential implications for improving the efficacy of leadership development activities specifically through the incorporation of mindfulness and emotional intelligence training activities.

To the researcher’s knowledge, this is both the first qualitative study to conduct an in-depth analysis exploring the link between mindfulness and improvements in leader effectiveness, and also the first study to examine these relationships using the ESCI as a framework for analysis.